Dub N The Creek

This premiere SoundSystem celebration will be produced by Noble Tobal Productions LLC, based in Willow Creek. Originally from San Francisco, but residing in Humboldt since 2009, the principal producer, “Noble” a single father of three boys, runs a Youth DJ Program in Willow Creek called Vibes Connect. This non-profit organization offers classes and workshops that teach local youth about deejaying and introduction to studio recording.
 
This unique program also offers Soundsystem events. Last summer, they brought the legendary Channel One Soundsystem from England, Charlie P, among others. “Our music events have a custom-built Soundsystem and are open to the public. Additionally, we offer a youth DJ program in the Hoopa and Willow Creek area to introduce recording and scratching and mixing.” Noble and his main instructor went to an afterschool DJ program together while in their San Francisco middle school… and that’s where they got fired up about this unique genre.
 
The event is expected to draw 500 Soundsystem lovers and dub reggae fans. When asked about what this festival is all about, for those that are not familiar, Noble responded, “Dub’n the Creek is a reggae Soundsystem event that highlights selectors, vocalists and Dub engineers from around the globe.” 
 
“The world of Soundsystems, dubplates and DJing is a whole other world that we are trying to keep alive…and share with the youth.” Noble says, “The first music I loved was reggae, and being a reggae fan for so long, I ended up learning a lot about the subgenres of reggae music including roots, lovers rock, dancehall, rock steady and others…but when I first heard a Soundsystem in Europe, I was hit in a whole different way by the sound coming out of the speakers. The vibration was potent, and my life was changed.”
 
This event will be an authentic Soundsystem experience with a heavy-duty reggae dance scene. Noble says, “People will be skanking harder than you have ever seen in your life…Wear your dancing shoes.”
 
So, what is a SoundSystem?
 
Soundsystem: A custom-built Soundsystem that is usually run through a preamp with a Selector playing the records and a DJ also known as an MC on the Mic (microphone).
 
Dub: A musical style that grew out of reggae in the late 1960s and early 1970s. It is commonly considered a subgenre of reggae, though it has developed to extend beyond that style. Generally, dub consists of remixes of existing recordings created by significantly manipulating the original, usually through the removal of vocal parts, emphasis of the rhythm section (the stripped-down drum-and-bass track is sometimes referred to as a riddim), the application of studio effects such as echo and reverb, and the occasional dubbing of vocal or instrumental snippets from the original version or other works.
 
Preamp - A preamplifier, also known as a preamp, is an electronic amplifier that converts a weak electrical signal into an output signal strong enough to be noise-tolerant and strong enough for further processing, or for sending to a power amplifier and a loudspeaker.
 
Selector/DJ – The person who plays/chooses the music usually using vinyl records.
 
Dubplate: A dubplate is an acetate disc usually of 10-inches diameter, traditionally used by studios to test recordings prior to mastering for the subsequent pressing of a vinyl record but pioneered by reggae Soundsystems as a way to play exclusive music. They would later become an important facet of the jungle/drum and bass, UK garage, grime and dubstep music scenes.
 
Hours
Gates open at 12pm on Friday and the music starts at 4pm and goes until midnight.
On Saturday, the music starts at noon and runs until midnight, and on Sunday, the music is from noon to 6pm.
 
Weekend Tickets
General admission advance tickets are $199 per person for the weekend. Camping and parking are free for the first 350 people that purchase a weekend pass. 
 
Tickets at-the-gate will be $300 (please note: camping may be full, so advance tickets are encouraged). 
 
VIP Tickets
A limited number of $299 VIP weekend tickets are available in advance only. VIPs will enjoy premier camping with shade plus closer access to performers and interaction with the artists. VIP ticket holders can also expect a lounge area with refreshments and snacks.
 
Venue
The venue for both music and camping, is the private, pristine campground called 
Tish Tang Campground. It is locatedin Hoopa, CA. 50 miles east from Arcata, California.
It is the gateway between the Redwoods, the Trinity Alps Wilderness, and is right in the middle of Bigfoot Country.
 
350 festival attendees are invited to camp for free with a paid weekend pass. Campers will park in the parking area and pitch their tents in the tent area. 
 
Shower and Sauna will be supplied for a small fee. Running water available for handwashing. Although there will be no electricity for campers, there will be a small phone charging station.
 
The Selectors and Dub Engineers
 
World-renowned Dub Engineers for live dub sets.
Tippy I - St. Croix USVI
Brizion - USA
 
SoundSystems & Selectors/Selectresses:
King Shiloh - Netherlands 
Sinai Sound - UK - Sasha Steppa - UK
Beatdown Sound - Chicago
Irie Ites - France  - Inner Standing – California
Dub-Stuy - NYC - Selecta Fari - San Diego
Ruff Neck Posse - Hawaii - Basscraft Soundsystem - Humboldt County  - Noble Tobal Soundsystem - Humboldt County
Blind Prophet - USA - Dutty Bookman - Jamaica
Roots N Soil - Humboldt County
 
Artists
Johnny Osbourne - Jamaica - Lutan Fyah - Jamaica
Ginjah - Jamaica - Arkaingelle - Guyana - Charlie P - UK
Joe Yorke - UK - Ras Teo - USA
Fikir Amlak - USA  - JonnyGo Figure - NYC - Teomon - Hawaii
Papa Curly - Humboldt County - Travis Roots - Humboldt County
 
Workshop
On Sunday, at the event, a workshop is offered to the attendees featuring  Tippy I Grade: an introduction to dub mixing. This particular workshop is free to festival attendees. Check the website for additional Soundsystem culture education.
  
Know Before You Go
This event has a strict “No Pets” policy (with the exception of pre-approved service dogs.) Rain or shine. No refunds. This is an all-ages event.
 
Local food vendors will be selling delicious festival fare, and an ice vendor will be onsite.
 
Dub’n The Creek thanks Sponsors:
Proper Wellness
El Gee Productions
Reggae Festival Guide
Willow Creek Side Farms
Bigfoot Dispensary 
Emerald Queen Farm 
Satori
The Fire Place 
 
Our amazing event graphics are by Dina and Mateo from ITALY 
 
Security will be provided by Humboldt Event Lighting and Services
  
Media inquiries: dubnthecreek@gmail.com
 
For more information and tickets visit www.dubncreek.com
And follow at @dubncreek on Instagram and at : 
Dub’n the Creek on Facebook