Drake has finally signed Popcaan to OVO Sound.
For years there have been talks of Popcaan joining Drake‘s label OVO Sound, but nothing was never solidified. The two artists have been close friends for years with both of them even getting tattoos to rep their respective camps. Poppy got himself an OVO tat, and Drizzy got himself an Unruly tat. Jamaicans have pretty much adopted Drizzy because of his love for the culture.
During his performance at the dancehall star’s annual Unruly Fest on Saturday night in St. Thomas, Drake announced that he had made Popcaan an official OVO Sound member. “This is something we’ve been working on for a very long time, and I just wanna let everyone know that finally, officially 2019, Popcaan a sign to OVO label,” Drake told the massive crowd at Lyssons Beach in St. Thomas.
Popcaan will now join artists like PARTYNEXTDOOR, Majid Jordan, Roy Woods, dvsn, Plaza, and Baka Not Nice, who calls OVO Sound their home. In addition to these well-known names, OVO also has producers like Noah ’40’ Shebib, Boi-1da, T-Minus, Mike Zombie, and Nineteen85.
Drake is a co-founder of OVO Sound, a label based in Canada that he founded with producer Noah ’40’ Shebib and Oliver El-Khatib in 2012. Drake and his team have since transformed OVO from being just a record label to a full-fledged entertainment brand which includes merchandise like their own OVO Jordans.